An independent product lab

Everyday objects.
Unexpected
possibilities.

We explore new ways to work, move, and play. Small everyday frustrations are a good place to start.

Two early-stage concepts. Plenty of questions worth exploring.

The projects

Familiar things.
A different starting point.

Form, function, and a few good questions.
Here is what we are exploring.

How we work

Curiosity, with a method.

Each idea gets a closer look.
Including the parts that may not work.

01

Notice the small stuff.

An awkward moment. A familiar tool. Something you wish worked a little differently.

02

Follow the possibility.

Explore the form and interaction. Work through the mechanism and the numbers.

03

Find out what holds up.

Turn assumptions into questions for a prototype, a measurement, or a real-world trial.

Research notes

The thinking so far.

Open the notebook

Current work covers design and theoretical research. Physical prototype testing is the next step. Research PDFs are in Chinese.

The open notebook

What is your what-if?

A small annoyance, an unexpected use, or a better question. Leave it here.

— community ideasBrowse all ideas

Opening the notebook…

The hahamake orange smile sculpture in a pale architectural setting

Meet hahamake

A little absurd.
A lot of curiosity.

We are an independent product idea studio. We explore small everyday problems through design, interaction, and engineering questions.

The work is early. The questions are open. We share the process so other curious people can help shape what comes next.

Meet the brand